A Vision Rooted in Passion, Precision, and Persistence
Arun Singh Virdi is the British-born Sikh entrepreneur from Leeds, West Yorkshire, England, and the founder of ASV Aroma Limited — a luxury car fragrance brand crafted with precision, intention, and style. Built from the ground up, ASV Aroma is redefining how modern drivers experience scent: not as an afterthought, but as an extension of who they are.
With a sharp eye for detail and a commitment to quality, Arun launched ASV Aroma to bring sophistication and substance to a space often overlooked — the scent inside your vehicle.
His vision? To transform a simple air freshener into something elevated, elegant, and essential — a true reflection of the driver behind the wheel.
From Flipping Phones to Founding a Brand
Arun’s business mindset began to take shape in his teenage years. While others were simply buying tech, he was flipping smartphones on eBay — sourcing at the right price and relisting them for profit. That early drive became the foundation of a deeper passion: business, branding, and building something of his own.
He went on to graduate with an LLB (Hons) Bachelor of Laws degree in 2013, and began the Bar Course — but his entrepreneurial instincts proved stronger than the courtroom. He stepped away from law to pursue a path of independence and creativity.
In his early to mid-20s, Arun launched his first fragrance venture — ARUN VIRDI, a personal perfume brand. Though short-lived, the experience taught him valuable lessons in product development, branding, and resilience. The company was wound up a year later, but it became a key stepping stone on the road to something greater.
The Birth of ASV Aroma
ASV AROMA LIMITED was officially registered in November 2024, and launched for trading in February 2025. The goal was clear: to create a premium car air freshener that combined designer-level fragrance with clean, minimalist design — all proudly made in the UK.
By combining his love for cars and fragrance, Arun developed products that aren’t just scents — they’re statements. ASV Aroma is about more than freshness; it’s about form, identity, and the finer things.
Building a Global Luxury Brand
ASV Aroma isn’t just a product — it’s the foundation of a long-term vision. Arun’s goal is to grow the company into a globally recognised luxury brand, one that stands out in the automotive world for its design, craftsmanship, and consistency.
With sustainable materials, rich scent profiles, and an uncompromising standard of quality, ASV Aroma is made for people who expect more from what they drive — and from what they smell.
This is only the beginning.
Style, scent, and the story behind it all.
🔗 Learn More:
🛒 Explore the Scents on ASV Aroma
🛍️ Shop ASV Aroma on eBay
📲 TikTok & Instagram: @asv.aroma
📌 Pinterest: ASV Aroma
ASV AROMA 